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From the beginning of business representative lesson , relationresultBusinessrepresentative role :matchmaking ,soldiers ,diplomats boss regardless of the enterprise ,enterprise or development ;general manager take vacations abroad ,enterprises can still operate ;but if the business representatives have resigned ,the enterprise will face the death death .
Why is it so important to their business representatives ,in the enterprise role is? The 1 matchmaker consumers from know one enterprise products ,to gradually like ,purchase ,consumption ,loyal to the process of the product ,consumer and enterprise products to know , love , marriage , matchmaker is the enterprise business representative .
Business representation into a market, want to know which part of consumer groups . And your product ,your products to cater to this part of the consumer group which needs of consumption .
Then ,your findings to the dealer, the dealer is equivalent to your product best man and Bridesmaid ,your product will be sent to the marriage wedding hall (stores ,retail store) .
Finally, let consumers happy to marry go your product ,and leave betrothal gifts .2 soldiers powerful enterprise or not, depends on the enterprise with market size and strength .
A country has a strong market brand ,is to represent a large national enterprises ;a smaller regional market brand ,is to represent a small business .If the enterprise want to have more ,better market ,need to have more ,better business representatives to the expansion of territory ,the development of the market .
When all enterprises it ,between the enterprise and enterprise ,launched the market territory contention ;business representative is their business in the market soldiers .The 3 diplomats business representative in the forefront of market ,to face the aspects of personnel ,such as consumers ,dealers, sales ,the two companies ,retailers ,industrial and commercial bureau personnel ,bureau of technical supervision personnel ,etc.
.Business representative in each individual dealings ,represents the enterprise and the enterprise image ,equivalent to the enterprise diplomat .In the face of all types of personnel to put forward to the enterprise of each issue ,business representatives have good communication with them and exchange .
Especially in the treatment of company sales promotion policy, return policy ,dealers ,product quality problems ,the area under the jurisdiction of administrative fines and other affairs, their own responsibility and authority within the scope of business ,to be exact answer ;for beyond his scope of things ,is to report to my boss ,get the instruction after transfer to the related personnel .
Business delegate responsibilities in front of the consumer or the dealer ,business representatives to represent more than general manager of enterprise .Sales representative is not only to understand the three kinds of roles ,but also to shoulder the corresponding responsibilities .
1 of consumer responsibility in some sense ,the representative salaries and bonuses are to the consumer ,not the development and has more consumers ,sales could not have improvement and breakthrough .
A successful business representatives first if a consumer who is responsible .( 1) to govern the market classification research ,to find their own services consumer groups is what kind of people ,to master their characteristics ,economic status and consumption characteristics ;( 2) to the market to provide the target consumer group of required products ;( 3) timely detection of target consumer group of potential demand ,on the demand trend and scale to make accurate assessment ,borse Miu Miu,and suggested that the company develop corresponding product ;( 4) the company for the consumer promotions and activities of feedback ,as far as possible to inform more consumer or potential consumers ;( 5) consumer questions or complaints ,to make a quick answer and resolve ;( 6) to the company product high frequency of consumption focus on consumers ,especially to be the focus of investigation ,listen to their views and aspirations ;(7 ) to the enterprise to harm the consumer practices ,timely objection ,and put forward rationalization proposals .
  ;2 on the channel partner responsibility business representatives can bare-handed hit the market ,only to find allies to the successful operation of a market .The representative ally is the pathway on every interests :dealers ,distributors ,retailers ,shopping guide and other .
For every interest body to assume responsibility for the business representatives ,will all benefit the interests of the body together ,for their products and services, achieve channel on the more win-win .
.( 1) every interests are most concerned about their profits and interests .Business representatives to pass on channel price reasonably ,make each link has a reasonable profit and profit space ;( 2) often pay attention to the link ally needs and problems ,to their queries ,complaints ,demand timely solution ,all I can promise or ready to do things to do ,and his things the progress and outcome of ;(3 ) concern alliance business and development ,in time for them to make business advice and suggestions ,I do sincerely allies staff; ( 4 ) the customer to product distribution of the species especially to focus on their business ,products are not customers to what products will give what product, on the competitor will help customers to carry on objective analysis ;( 5) to the company promotion policy ,advertising strategy to make a comprehensive ,correct interpretation, to persuade customers to understand and actively response and action .
3 liability to the company to be entrusted, loyalty affairs . The enterprise each appointed a representative ,over to his side of the city ,or to attack or defend ,business representatives can not live up to the stage and the enterprise to enterprise .
( 1) the dealer is a strategic business partners ,business representatives to sell the company boss to gaining respect ,promote the company to obtain the distributors of the trust, to promote the company to enable dealers to sell their interest ,in order to obtain the dealer friendship ;( 2) channel is the only way which must be passed product flow ,business representative constantly through the development of blank dot gain network ,through weak network promotion aggrandizement network ,through the network crisis point ensures the smooth network ;( 3) the performance of products is produced weapons ,business representatives to master the product ,love your product ,the product in the market performance facts feedback to the company ,and put forward my own suggestions ;( 4) market share at specific stages is limited ,you don have will be competitors have .
Salesman to carefully observe the competitors for a variety of indications ,such as pricing ,sales promotion ,packaging ,vivid ,new products as well as specific customer or consumer attitude ,learning the advanced practice ,discover the opponent opponent mistakes and crises and took the opportunity to attack ,to seize market share; ( 5) the market is the enterprise and the business archives on market strategy ,the important basis of market analysis ,business representatives ,the work plan ,network information ,competitor information ,marketing must truthfully fill in and report ;( 6) personal image represents the image of enterprise ,business representatives should use standard business language ,but also to maintain a clean and dress image display ,to the customer the visual material ,product catalog ,photos ,diagrams and documents ,are to be clean and tidy ;( 7) process and system is the company and the normal operation of security market ,business representatives to follow ,implement ,maintain the company processes and systems ;( 8 ) enterprise sales representative is measured capacity hard index ,business representative of every job effect, will eventually be reflected through sales ,the completion of each A stage sales target ,sales representative, cannot the responsibility of shirk ;( 9) the profit is the lifeline of the enterprise ,the enterprise can create profit is not long survive .
On a market, the enterprise can be in specific period does not make money ,but it can not be a long time to do not make money ,business representatives in the formulation of marketing plans ,want to consider the market input-output ratio ,not only for enterprises to create sales and profits .
4 to himself and the family responsibility will not responsible for their own business representatives ,will not be on the company ,be responsible for others .( 1) for his own occupation career planning ,each phase has a clear goal of ascension .
When the generals do not want the soldiers ,is not a good soldier .Business representatives can do a lifetime business representative, if a business representative will not do marketing manager in five years ,he not a good business representative .
The plot brief step to thousands of miles, to accept a trickle into a river .Ask yourself a little progress every day ,this year will have greater progress ,three years will have big change .
Progress from learning ,practice and summary .( 2) for family members to create good living conditions .As an adult ,business representative will soon or already undertook to support parents ,parenting ,caring love responsibility .
To assume these responsibilities ,can not rely on spiritual care ,must have financial support .Therefore ,business representatives should not only be a qualified business representatives ,more be a able to create excellent performance on behalf of the business ,has a more salary and bonus, business representatives ,one can be further promoted and reuse business representative !Guo Xu ,founder of the theory of net sales , marketing training expert team ten experts .