avvetj的空间

Corkage fee dispute exposed catering deformity profit model
Despite being a Beijing restaurant corkage fees charged 100 yuan consumers successfully wins, the return of consumers called Court Restaurant corkage fee,Nike Air Force, but this event on the catering industry influence is just a beginning, a wide and profound influence on the food and beverage industry arguments are businesses and consumers of this on the contradictory interactions under rapid upgrade.
The latest news is, the association of Chinese cuisine Beijing Cuisine Association, Beijing City Food Industry Association, Beijing Food Industry Association, a total of four Dietetic Association held a forum, behind the "corkage fee", and intends to petitioned the Ministry of Commerce, and the business will have insisted that "declined with drinks", and consumers association that, whether consumers bring their own drinks is the freedom of choice, not businessmen interference and deprivation.
In fact, since 2003 May China Turist Hotel Association promulgated "China Turist Hotel industry norms" in put forward "the hotel can decline the guests bring their own drinks and food into the dining room and other places to enjoy" article, "declined own drinks" is from the catering unspoken rule become the industry regulations, and consumers also bear for a long time, therefore, the accidental opening bottle fee litigation caused the catering industry and consumer discourse conflict also exists inevitability.
As the number of a person with breadth of vision that, consumers are keen to bring their own drinks, the fundamental reason lies in the existence of hotel sales profits, bring their own drinks is on the hotel drinks of high price of a resist, if the hotel drinks prices with the market prices no differential or difference, the two sides in this issue at all no contradiction.
Apparently, catering business to the "corkage fee" to guard the aim is to "drink sudden huge profits" the vested interest maintenance.In businessmen view, if allow consumers bring their own drinks will produce extended dining time, occupy position, so that the restaurant dining over Taiwan reduced frequency and speed up the wine consumption phenomenon, this will greatly increase the hotel's operating costs, even a kind of viewpoint thinks, declined to bring their own drinks and charge corkage fee.
But with international practice.Such as reason to look with certainty, but the real data is, foreign restaurants that sell wine price than the market price of only about 10%, while domestic hotel wine price than the market retail price is generally higher than 50% or more than doubled, so that wine has become the main source of profit for the catering industry, accounted for the total profit 1/3 even more than half, and this, is the inevitable result of liquor profits.
On the formation of this profit drinks profiteering dependence has let the restaurant industry "liquor, this is their" addiction "declined own drinks," the fundamental reason, but as a matter of fact, it just reflects the catering industry ingrained deformity profit pattern -- this should be built on the excellent catering services on the basis of the profit model has given way to the wine drunken chase profits.
Ranked first in the world of Spanish Bulldog restaurant Chinese restaurant is a textbook, they do not depend on the drinks profits, but through the dishes of R & D, three-star excellent cooking, quiet and elegant dining environment as well as the number of customers reasonable restrictions and other measures to win the favor of the consumer, even one month in advance booking is not necessarily to sitting.
The Chinese food and beverage industry, but to a reasonable "corkage fee" and consumer square accounts in every detail.To be honest, "drinks profiteering" overreliance is catering enterprises a sale amlposition, catering enterprises can in the green with your diet, menu development, culinary arts and more service force to enhance their value added service, rather than the profit mode of supporting points are based on the obligatory "drinks.